International Business Course

The course is organized in such a way that participants will get applied business knowledge and skills from academics and business leaders who have built successful companies and are willing to share their knowledge with students. This will greatly assist students to improve their pre- or post- knowledge and skills about the North American markets and methods of doing business internationally. In some ways, it is a vocational as well as an academic programme, delivered by academics and practicing business professionals.  


The course is designed to improve managerial practices with ‘intrapreneurial thinking’ (thinking like an entrepreneur within an existing organization) as well as entrepreneurial thought. To be able to think like an entrepreneur one must be able to understand: the types, characteristics, skills and strategies that entrepreneurs use in starting, building and scaling an enterprise. But entrepreneurs do not live in isolation; they must understand their role within the entrepreneurial ecosystem, and know where support and partnerships can be made in order to sustain and finance growth.


The objectives of this course are to leverage the Canadian business culture of innovation and international resources to help students prepare to understand the role of entrepreneurs and to assist them in starting and successfully operating their own businesses. The focus is on the role and scope of entrepreneurial start-ups, the process of start-ups, their ecosystem and what is required to develop management plans to take ideas to national and international markets


Intended Learning Outcomes: Students will learn:

  1. the role, scope and process of entrepreneurial pursuit
  2. the good, bad and ugly aspects of an entrepreneurial lifestyle
  3. the factors of success and failure of start-ups
  4. to self-analyze and evaluate opportunities
  5. how to write a business plan and develop a business model
  6. how to start & sustain a new venture
  7. how to seek alternative forms of venture capital
  8. how to conceptually reflect on global factors in decision-making


Learning & Teaching Methods: The course will be taught through lectures, case studies, discussion and readings. Specially designed team projects will be designed to enhance the teaching-learning process and give practical experience in developing key components of entrepreneurial strategies. Much of the work is team-based and will focus on decision-making and business communications. 6 ECTS credits have been allocated to the programme.

Assessment: Team industry report, 20%; Team business plan report, 40%; Final exam, 40%.

Note:  Team participation is an essential part of the course. Students failing to participate according to the expectations of their teams will receive greatly reduced marks on the team component (60%) and could fail the course).

Course Modules

Entrepreneurship; by the end of this module you will be able to:

  • Conceptualize the scope of global entrepreneurship and how it has evolved
  • Understand the differences between the basic types of entrepreneurs and conduct a self-analysis
  • See how economic resources have determined the changes in entrepreneurs on the global scale
  • Understand the role and scope of entrepreneurship in economic development on the global scale
  • Better understand why many start-up firms fail and the lessons learned
  • Understand the ‘new’ skills required to be successful in entrepreneurship during the past 25 years
  • Realize there is a process involved in building a successful small business and its steps

Innovation; by the end of this module you will be able to:

  • Understand the key concepts and frameworks of innovation and innovation management
  • Better understand its importance in economic development
  • Be able to identify and define the various types of innovation and determinants of their success
  • Map out an innovation eco-system
  • Understand the value of the creative process in innovation planning
  • Understand the importance of team work and see its relevance in survival

Business Communications; by the end of the module you will be able to:

  • Obtain a better understanding of today’s global information society
  • Practice various forms of interactional, situational and functional communications
  • Practice various forms of report writing and oral presentation from a North American perspective
  • Understand the importance of clear, concise and complete communications to raising capital

Sales & Marketing; by end of this module you will be able to:

  • Define your value proposition and unique competitive advantage
  • Develop a ‘go-to-market’ strategy for the short and long terms
  • Understand some of the ‘off-the-shelf’ communications available to SME start-ups
  • Build and leverage a toolkit to launch a successful marketing plan
  • Develop various communications assets aligned with your strategy

Financing & Venture Capital; by end of this module you will be able to:

  • Understand the differences and similarities in raising capital globally
  • Conceptualise the stages of business development and opportunities to raise capital at these stages
  • Define the differences and segments of informal and formal capital
  • Understand the basics criteria of small business loans versus angel investment vs venture capital
  • Identify the expectations of angel investors and what they look for in a typical business presentation

Course Professor

Dr. Laurence Hewick – Canada

Dr. Hewick is President of Hewick Research Inc., an international firm who specializes in market intelligence facilitating companies to commercialize new technology, raise capital and to expand into foreign markets. Prof. Dr. Hewick is also Academic Director of the Toronto Business Academy, since its founding in 2014 and President and Director of Research for the Global Family Business Institute.

0Currently, in Canada, Dr. Hewick is on the Board of Advisors for Rocklinc Investment Partners, GruCorp Services, and is Senior Partner of First Line Capital. Internationally, he is a member of ERENET (Entrepreneurship Research Education Network of Central Europe) and KEN (the Knowledge Economy Network). Dr. Hewick is a Professor of Entrepreneurship and Family Business at Alma Mater Europea and has spent his career evenly split between academe and industry.

Dr. Hewick has spoken at 24 international economic development conferences in 12 different countries: Austria, Bolivia, Croatia, China, Hungary, Indonesia, Macedonia, Malaysia, Moldova, Slovenia, Serbia and the Ukraine. He is known for his “grass-roots, no nonsense” business approach with respect to entrepreneurship, venture capital and its role in economic development and the importance of community collaboration for economic sustainability. Dr. Hewick has been honored by Florida State University as their ‘Distinguished Alumni for Business and Industry; by Streetsville Secondary School with a plaque on their Hall of Fame; Wilfrid Laurier University as ‘Alumnus of the Year’ and in 2013 by the Ontario Legislative Assembly for his transformative impact on public-private partnerships. Dr. Hewick holds a Ph.D. from Florida State University, a M.Sc. from the University of Guelph and an Honors B.A. in Business Administration from Wilfrid Laurier University. He has also completed the Canadian Securities Course and worked as a market analyst in the Canadian securities sector. In his personal life Dr. Hewick is an avid outdoorsman and naturalist with many interests including his farm in north Burlington and European wines. He is also a strong advocate of partnering the business and academic communities to reduce youth unemployment and underemployment.